Taylor Loeffel is the founder and designer behind Libby Priere Designs, a bespoke heirloom clothing brand devoted to preserving childhood memories through timeless craftsmanship. Rooted in the art of hand embroidery and fine sewing Libby Priere honors Southern tradition while celebrating the beauty of modern sentimentality. Alongside her longtime collaborator and master seamstress Angela, Taylor brings each garment to life with meticulous attention to detail and an abiding love for family stories. Together, they create custom baptism gowns, French bonnets, embroidered keepsakes, and heirloom dresses—pieces designed to be treasured, passed down, and remembered.

Since founding Libby Priere Designs, Taylor has grown the brand into a recognized name for heirloom artistry, known for its signature phrase #ThisWasMine, which embodies her belief that clothing can carry generations of love. A mother of two, Taylor draws daily inspiration from her own family, balancing motherhood and entrepreneurship with a heart for meaning and legacy.

Every stitch tells a story - and through Taylor and Angela’s shared craftsmanship, Libby Priere continues to weave love, history, and hope into the heirlooms of tomorrow and generations.

Built out of love with hustle, heart and grit

By Taylor Loeffel, Founder Libby Priere Designs

On a hot summer day three years ago, I jumped in the car—pregnant with my second baby, a dream in my heart, and $500 in my pocket. I was headed to the Sewing and Vacuum shop in Murfreesboro, TN—a place full of kind, welcoming people.

On the drive, I prayed and asked God to guide me.
My faith is everything to me, and I’ve always believed that with prayer and hard work, anything is possible.

I left that day with a small embroidery machine in the back seat—and a heart full of hope—ready to chase my dreams.

My story is simple and rooted in a deep passion: to create meaningful moments for other moms and families. There’s something sacred about dressing your baby in a garment that once belonged to you—an outfit saved for years, filled with memories and love. I call these “This Was Mine” moments, and they have inspired every step of this journey.

I didn’t have a detailed plan—just a vision. I started small, learning embroidery from scratch: how to design on my computer, merge files, and bring ideas to life. I built this brand from the ground up, pouring my heart into every piece, every post, and every stitch.

As my Instagram community began to grow, I was able to invest in a larger embroidery machine. That opened the door to more intricate work—and space to dream even bigger.

Then, in God’s perfect timing, I was introduced to my seamstress, Angela. Her gift for heirloom sewing is truly unmatched. She is incredibly talented, and such a blessing. Together, we now offer beautifully handmade heirloom garments, crafted from the highest-quality fabrics with stunning attention to detail.

Angela’s work brought my vision to life in ways I never imagined—and I thank God for placing her in my path.

More Than Just a Name…

The name Libby Priere carries special meaning: it's a combination of my great-grandmother’s and my daughter’s names. Later, I discovered that “Prière” means “to pray” in French—a perfect reminder of the foundation this business was built on.

Our logo features a hand-drawn portrait of my great-grandmother, created by the incredibly gifted graphic artist and friend, Angela Stewart, owner of @Whimsybyangela. Her image represents our story and our why—the passion to create pieces filled with love, designed for children to wear today and pass down tomorrow.

My grandmothers’ legacy and eye for design inspire everything we create. Her silhouette on our logo is more than just a brand symbol—it’s a tribute to the women who shaped me, and the purpose that fuels this work.

And yes—both of the women who’ve played such an important role in building Libby Priere Designs are named Angela. What are the odds?To me, it’s a beautiful reminder: God’s timing is always perfect.

Libby Priere is so much more than embroidery. It’s about the memories we make with our children. The pieces we save and pass down. The legacy we create through love, craftsmanship, and faith.

We are honored to help families create their own #thiswasmine moments—for today, and for generations to come.

Southern Roots as Deep as Mississippi Clay

Born and raised in Jackson, Mississippi Taylor’s roots are grounded deep into Mississippi clay itself. However, there is a sweet family history before that. Taylor’s ancestors came from France, and had the name of Priere. The name is a family name that also means “to pray” in French. Photos and stories of the French women and mothers interlocked in her family heritage inspire her designs. The beauty and style they expressed radiates through all designs. Both of Taylor’s grandmothers, Carolyn & Gail hand-sew. They have made countless family heirloom items over the years and our heirlooms are inspired by them, too.

Taylor created her business because of the many women & mothers in her family that kept family heirlooms to be passed down. The brown eyed girls that grew up to become mothers and impact the next generation of mothers...

Taylor has embraced everything about motherhood and all it brings. She is a stay at home mom with two babies under the age of four. Our founder has a profound appreciation for heirlooms and keepsakes. There is much to be said about family items that are so special to be passed down to generation to generation. It is our mission to share and create this experience with others…

“My dream is to create the “this was mine” moment for your children and their babies to come. Libby Priere brings a unique touch to embroidery offering beautiful heirlooms and keepsakes. My hope is that our designs will become significant pieces passed down from your brown eyed babies to the next. We cannot wait to become a small part of your story and are so thankful to be trusted for your heirloom moments”

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-Taylor Loeffel

CEO & Founder, Libby Priere Designs